Services
HSAMA provides clients with flexible sales and marketing consulting services to leading hotels and resorts. Depending on your needs we can tailor make a program based on your individual requirements.
HSAMA offers flexible options – a monthly fee basis for a 12-month term for Sales & Marketing consulting services consisting of all or some of the services below.
Alternatively our consulting services are available based on a fee per individual project basis. Please contact us for a tailor-made proposal.
Planning
- Strategic assessment and planning day with the hotel
- Positioning of property and analysis of competitive set
- Development, Re-assessment of Sales & Marketing Budget
- Market segment analysis and re-alignment to higher yield markets where required
- Implementation of direct sales strategy, fostering long term relationships with key customers.
- Meetings, incentives, conference and exhibition management development and action of effective media planning for all advertising and promotions.
Sales
- Strategic Account Management session with Sales Team
- Implementation of direct sales strategy, fostering long term relationships with key clients
- Assistance with contract negotiations, rate setting and contract preparations for group clients
- Innovative sales calls and promotional and incentive campaigns to all major clients in all market segments
- Access to a large database of Corporate, Association and Intermediary meeting planners
- Evaluation of Sales Team, Goal Setting & Deployment
- Sales Incentive Compensation tools and guidelines
- Rate Strategy, Pricing, Selling Guidelines updating and implementing