Julie Zachar
Ms. Zachar is a successful hospitality executive with over 25 years of experience in all areas of sales and marketing management. She has been involved in sales and marketing, yield management, revenue management, conference services, catering sales, public relations, ecommerce, development, design & construction, owner relations, asset management, openings and turnovers. Julie also has extensive experience with a wide variety of products ranging from large, complex convention hotels and four star luxury golf and spa resorts to small boutique and downtown properties. In addition to numerous sales, marketing, public relations and leadership awards, she received the Business Woman of the Year award in 2009, 2010 and 2012.
Julie founded Hotel Sales and Marketing Advisors in August 2011 and has completed projects for Morgans Hotel Group, One&Only, Marriott International, Hilton, Edition Hotels, LM Hotel Development & Management and various other Luxury Boutique Hotels and Ownership groups. She has assisted with Sales and Marketing Training, Revenue Management, Events, Business Plans, Setting and Evaluating individual/team goals, and Administratively as Task Force during transition periods or staff changes. Julie has been retained to perform Solicitation Projects, Business Development, Sales and Revenue assistance and Marketing projects. She has also been hired for complete Leadership involving assessing the team and then helping re-organize and hire/train new associates and creating Sales and Marketing plans for new, repositioned and stabilized hotels. Ms. Zachar’s thorough understanding of Regional and International markets have enabled her clients to capitalize on their competitive strength and improve ROI.
Previously, Julie worked for Marriott Hotels and Resorts for 21 years and Omni Hotels and resorts for 3 years in convention, resort and four star luxury properties.
She served as Director of Sales and Marketing for Omni Hotels and Resorts functioning as the executive committee leader of group sales, leisure sales, e-commerce, marketing, public relations, revenue management, conference services and catering sales. She has extensive knowledge in setting and implementing hotel sales strategies, flexible pricing, appropriate group and leisure mix strategies. She is extremely successful at developing and managing hotel business plans, operating budgets and financial goals. She hired, developed and promoted diverse department leaders, managers and hourly associates to generate revenue.
She also served as Director of Hotel Sales for Marriott’s largest hotel, The Orlando World Center Convention Hotel and Resort where she exceeded property revenue goals of $200 million dollars, team booking pace goals of $101 million dollars and guest and associate satisfaction goals. She successfully assisted in the expansion and growth of the hotel and resort over 11 years and just prior to leaving she assisted in the completion of the largest pillar free 105,000 square foot ballroom in the country.
Other positions she has served include Director of Sales, Director of National Accounts, Catering and Conference Services in markets such as San Diego, Fort Lauderdale, Palm Springs and Orlando.
She attended the University of Arizona in Tucson, Arizona on a full academic scholarship in 1983-1987. Julie is a public speaker, a member of several hospitality organizations, presides on the parent and teacher association at her daughter’s school and volunteers at the Orlando Union Rescue Mission.