About Us
HOSPITALITY ADVISORS
Zachar & Jernstrom
T he hospitality industry continues to experience the most significant changes in decades. Hotel owners and investors have experienced a dramatic drop in consumer demand, and a simultaneous withering of capital markets to unprecedented levels. Now more than ever, it is critical for owners, developers and operators to partner with an outstanding team that can arrest and rebuild value in their hotel investments through active management of the assets. HSAMA is particularly well positioned to fill this role.
HSAMA is a hotel sales and marketing consulting firm. The Company was founded by Scott Jernstrom and Julie Zachar, who bring together over 50 years of collective experience. HSAMA steps into the shoes of the owner to provide intensive, hands-on management of assets that drives value through revenue growth. HSAMA employs a strategic, value-oriented mindset and a rigorous, financially-disciplined process.
Our scope of services and capabilities include:
- Hotel sales & marketing strategy
- Hotel due diligence, pro-forma sales verification
- Hotel marketing budget
- Hotel revenue management
- Hotel market segmentation
- Hotel rate strategy and pricing
- Hotel branding
- Hotel brand positioning
- Hotel promotional activities
- Hotel sales force deployment / organizational structure
- Hotel salesperson goals
- Hotel group sales
- Hotel media plan
- Hotel collateral materials
- Hotel public relations plan
About Us
HOSPITALITY ADVISORS
Zachar & Jernstrom
T he hospitality industry continues to experience the most significant changes in decades. Hotel owners and investors have experienced a dramatic drop in consumer demand, and a simultaneous withering of capital markets to unprecedented levels. Now more than ever, it is critical for owners, developers and operators to partner with an outstanding team that can arrest and rebuild value in their hotel investments through active management of the assets. HSAMA is particularly well positioned to fill this role.
HSAMA is a hotel sales and marketing consulting firm. The Company was founded by Scott Jernstrom and Julie Zachar, who bring together over 50 years of collective experience. HSAMA steps into the shoes of the owner to provide intensive, hands-on management of assets that drives value through revenue growth. HSAMA employs a strategic, value-oriented mindset and a rigorous, financially-disciplined process.
Our scope of services and capabilities include:
- Hotel sales & marketing strategy
- Hotel due diligence, pro-forma sales verification
- Hotel marketing budget
- Hotel revenue management
- Hotel market segmentation
- Hotel rate strategy and pricing
- Hotel branding
- Hotel brand positioning
- Hotel promotional activities
- Hotel sales force deployment / organizational structure
- Hotel salesperson goals
- Hotel group sales
- Hotel media plan
- Hotel collateral materials
- Hotel public relations plan
About Us
HOSPITALITY ADVISORS
Zachar & Jernstrom
T he hospitality industry continues to experience the most significant changes in decades. Hotel owners and investors have experienced a dramatic drop in consumer demand, and a simultaneous withering of capital markets to unprecedented levels. Now more than ever, it is critical for owners, developers and operators to partner with an outstanding team that can arrest and rebuild value in their hotel investments through active management of the assets. HSAMA is particularly well positioned to fill this role.
HSAMA is a hotel sales and marketing consulting firm. The Company was founded by Scott Jernstrom and Julie Zachar, who bring together over 50 years of collective experience. HSAMA steps into the shoes of the owner to provide intensive, hands-on management of assets that drives value through revenue growth. HSAMA employs a strategic, value-oriented mindset and a rigorous, financially-disciplined process.
Our scope of services and capabilities include:
- Hotel sales & marketing strategy
- Hotel due diligence, pro-forma sales verification
- Hotel marketing budget
- Hotel revenue management
- Hotel market segmentation
- Hotel rate strategy and pricing
- Hotel branding
- Hotel brand positioning
- Hotel promotional activities
- Hotel sales force deployment / organizational structure
- Hotel salesperson goals
- Hotel group sales
- Hotel media plan
- Hotel collateral materials
- Hotel public relations plan
Hotel Sales and Hospitality Advisors
Lackluster improvement in the group segment continues to pressure growth in rate for most markets. Now more than ever, it is critical for owners, developers and operators to partner with an outstanding team that can arrest and rebuild value in their hotel investments through active management of the assets. Hotel Sales and Marketing Advisors is particularly well positioned to fill this role.
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